Pre-PAX East: How to get into the games industry, with Major Nelson

26 03 2010

Xbox Live’s Director of Programming, known by legions of gamers as Major Nelson, spoke to a conference room packed with eager college students today at the Microsoft New England Research and Development center (aptly named NERD) near Kendall Square.

Of course, everyone there was a nerd, and when this many nerds get together, we get excited. Major Nelson, real name Larry Hryb, knows that well. He was excited too.

Major Nelson knows what we want

He began by telling us how he got started working with the Xbox Live team. “Everything I did leading up to this kind of prepared me for this role,” he said. “I was brought on the team specifically to have a dialogue with the community.”

He’s done a good job, too. Through Twitter, podcasts and majornelson.com, Hryb has spent the last several years becoming the public face of Xbox Live. He’s a necessary and beloved intermediary between the aggressive Xbox community and the suits at Microsoft.

“I wanted to have.. a real, honest conversation, that was open, and had a real level of transparency,” he said.

Hryb was part of the small team that came up with Xbox Live Achievements, for better or worse, and he had a large role in 2008′s massive New Xbox Experience (NXE) interface update to the Xbox 360. What made the NXE so important to Hryb was the fact that it was the first time a home console had been completely revamped with a software update.

“At Microsoft, we learned the power of software,” he said.

He also had plenty to say about Microsoft’s upcoming mobile plans. Though he couldn’t give us too many details, he hinted at some things that sound pretty worthwhile.

“Think about how you can stay connected to the community,” Hryb said in response to a question about Xbox Live functionality on Windows phones. “We’re really forcing the team to think about how to do gaming the right way.” He suggested that in the future, a puzzle game you play on your phone could have an effect on your FPS experience on Xbox Live. “You got your Bejeweled in my Modern Warfare!” “You got your Modern Warfare in my Bejeweled!” It should be noted: I definitely made up that example.

When asked about the possibility of a web browser for the 360 (“The PS3 has one!”), Hryb quipped, “Have you tried it on the PS3?” He confessed that they’ve got it working “in the lab,” but that it’s not something they would ship. Instead, he said, they’re concentrating on delivering “optimized,” bite-sized “best of the web” experiences, like the 360′s Last.FM, Facebook, and Twitter widgets.

“Granted, [Twitter's] maybe not the best app,” he confessed, eliciting a collective wry chuckle.

As far as being in Boston goes, Hryb said he “would love to have an office here.” He knows that a team works better when they’re not geographically separated. “There is a tangible value to having people in a single place like this.”

All these people want to work in the games industry. NONE OF THEM WILL. Actually a lot of them probably will.

Following his talk was a panel discussion that included such industry personalities as Michael Cummings, Darius Kazemi, James Silva, Kent Quirk, Dan Scherlis, and Major Nelson himself. The panelists focused on how to get hired in the game industry (although they somehow failed to address the very important role of game journalists- what an oversight, right?).

“We get it. You play games,” said Scherlis, production and social media guru. “That’s not a differentiator.” He said that game companies are looking for people who are truly passionate, and have more varied experience than simply a life spent playing lots of video games.

Networking expert Kazemi wanted to stress that experience with games is, indeed, important, however. “The number one thing that I want students to be doing when they are students is to make games,” he said.

That’s how indie developer James Silva, of The Dishwasher: Dead Samurai and I MAED A GAM3 W1TH Z0MB1ES 1NIT!!!1 fame, got his foothold in the industry. In addition to helping you get a job, he said, developing your own games has the advantage of allowing you to maintain the purity of your ideas.

“We’ve all played games that have had their visions compromised,” said Hryb. That can happen when a team of hundreds gets their hands on an idea, but indie developers- and students developing their own games- retain the ability to control every aspect of their games.

“It is a bit of a God complex,” said Silva. “I kind of worry about that.”

Hryb also instructed aspiring game developers to consider creating games for less obvious, relatively untapped markets. “My mother’s a gamer. She’s 72 years old,” he said. “She just plays a different kind of game.” Namely, Mahjong.

Overall, the panel stressed that all programmers should learn design, every artist should learn programming, and most of all, everyone should love what they do (and do what they love). The message sounded familiar to me, as most of my journalism professors like to stress the importance of having numerous skills and being an all-in-one package, of sorts.

As the panel wrapped up and a few bits of swag were distributed to audience members, folks began to trickle out of the conference room, heading to other floors to mingle and network with the multitude of Massachusetts game companies in attendance. Attractions included mega sized Rock Band, free food and less-free booze. I don’t know about anyone else, but I wasn’t getting carded (I’m fresh enough over the legal drinking age threshold to still feel a tingle of excitement at this).

And hey, in case you’re reading this, shout out to Caleb Epps from Harmonix, Terrence Masson from Northeastern, Dustin Burg from Ska Studios and Chris Dahlen from Kill Screen. See you all this weekend at Hynes Convention Center!





Twitter is for winners

20 03 2010

A lot of people get down on Twitter, because they “don’t care what people ate for lunch,” or “already have a Facebook,” or any other number of excuses. Everybody who knows what’s up, though, knows that Twitter is a great tool for making contacts, following trends in your industry, and finding out about breaking news before all the non-tweeters.

Advertise yourself on Twitter to get hits on your blog or website, and link it to your Facebook so they share updates to save you time

If there’s a popular news site or blog you love to read but don’t always have the time, chances are they have a Twitter that you can follow to receive all the best updates in micro form. I follow GamePro, Joystiq, Destructoid, Kotaku, GamePolitics, and X-Play for my gaming news.

Take that a step further and you can follow your favorite journalists and editors, like Blake Patterson of touchArcade, Brian Crecente and Stephen Totilo of Kotaku, Thierry Nguyen of 1Up, Rey Gutierrez of Destructoid, and Ryan O’Donnell of Area 5.

Developers are tweeting too, and making Twitters for specific games, like Lionhead Studios, Casey Malone from Harmonix, and EA Redwood Shores’s Dead Space 2.

Twitter is a great place to find out about deals and sales, too. Cheap Ass Gamer, GamerHotLine, and GamerDeals.net all tweet daily about the latest and best gaming steals.

Of course, Twitter is also good for pure humor or entertainment. Overheard Newsroom and Fake AP Stylebook will tickle any journalists. Author Arjun Basu, inventor of the “Twister”, a 140-character short story, tweets several new ones a day. They’re often funny, touching or sad, and best of all, they’re short.

Finally, members of Team Coco had better be following the Golden Giant’s Twitter. Despite creating his account less than a month ago, Conan has almost 700,000 followers. True fans (like myself) can also follow his beard, squirrel, monkey, Ford Taurus, sharpie, liquor filled beach, and his one and only “Twitter pal“.

Now follow me!





Guest Speaker: Caleb Epps of Harmonix

4 02 2010

Caleb Epps, the Senior Sound Designer at Guitar Hero and Rock Band creators Harmonix, stopped by my Interactive Media & Society class today to discuss gamer culture and the nature of Rock Band. As a huge Rock Band fan and someone looking for a way to jam a foot through the door of games journalism I was pretty excited to talk with him.

"The Ever-Expanding Gamer"

Epps, a “life-long gamer,” started out with a presentation titled “The Ever-Expanding Gamer.” Pictures of stereotypical gamers (fat, ugly teenaged boys) gave way to his real topic: societal acceptance of gamers and the rise of the “social gamer.”

“Anyone who plays games I think can be defined in this day and age as a gamer,” Epps said. All we have to do is “expand the definition of gamer a little bit.”

Who are gamers? According to Epps’s presentation, about 63 million more people played social Facebook semi-game Farmville last year than purchased Modern Warfare 2, by far 2009′s most popular console game. Are Farmville players “gamers?” I’m still going to say “no,” but the question was posed in a way that made my brain hum nicely.

Epps also pointed us toward web sites like Gamer Moms as proof of the sea change affecting society’s opinion of video games, and students had anecdotes to share about moms, dads and seniors enjoying The Beatles: Rock Band and Wii.

smart dude

When the Q&A began, the gamers in the audience (myself included) started grilling Epps about the games industry, the future of Harmonix, and game piracy.

“We’re working on a bunch of new stuff and a bunch of cool prototypes,” Epps told the class. “I would be promptly murdered by our PR department if I told you.”

He did give us a few hints, however. “What people are starting to realize in the games industry is that it doesn’t have to be on a console,” he said. “People want to game everywhere, and we should bring them games everywhere.”

He proposed a model in which a song downloaded for a console version of Rock Band could also be played on the iPhone or other platforms. He quickly added that Harmonix isn’t working on that at them moment, but that he “may be trying to convince people to work on that.” Wink, wink. I’d be a lot more likely to buy Rock Band on the iPhone I could play all my console DLC on it, but I’m guessing the prospect of creating new, portable note charts for the hundreds of existing downloadable songs probably doesn’t appeal to too many people at Harmonix. Sounds like a daunting task to me, and one not likely to actually happen, at least not any time soon.

Though Epps is, understandably, not a fan of game piracy, he told students that “mod communities are totally awesome” when asked about the origins of the burgeoning Rock Band Network. The Network gives musicians proper tools to chart their own songs and allow others to play them In Rock Band‘s PC version.

Epps said the opportunity to make a Beatles game is not something you pass up. The game helped to expand their audience to include non-gamer generations.

“The Rock Band Network was totally born out of the guitar hero customs community,” Epps said. “That’s a community of people who bought our game and supported us in doing that, and then wanted to mod it to do something different, and that’s totally cool.” He added, half-joking, “If a hacker can do my job better than I can, I guess he deserves to make money off it more than I do.”

When Professor Norris reminded the class of a discussion we had last week about how games like Rock Band affect musicians and music fans, Epps told us that he thinks Rock Band is helping to bring an interactivity to music that most people have never experienced.

“The experience of listening to music through playing Rock Band is substantively different from sitting down and listening to a song,” he said. “You get to discover things that you normally wouldn’t hear.”

Epps also told me that he thinks Microsoft’s new peripheral-free motion technology, Project Natal, “is really cool.” I’ve been pretty skeptical so far- Peter Molyneux’s Milo seems like little more than a rabbit in a hat to me- but Epps has actually used it, and said that its ability to detect a player in a 3D space is surprisingly accurate. He suggested the technology might be used “in conjunction with a controller” to give orders to squad members using hand gestures, a la Minority Report. That’s something I hadn’t thought of before, and it makes me think about what Halo: Reach might have been like if Bungie had decided to utilize Natal. Consider me intrigued.

“Beatles: Rock Band” image taken from thebeatlesrockband.com/press.








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